When did bump emails become so vanilla?
โThoughtsโ
โChecking inโ
โBumpโ
They put another email in a prospectโs inbox, but theyโre shallow, lacking context, and understating the work youโve already done.
Hereโs how you can use Personal GIFs to bring attention back to the ideas and the problems youโd outlined earlier:
Hereโs Omar at Intercom guiding a prospect back to his earlier research/idea sharing.
Do you have some time to chat, maybe tomorrow or Friday?
Best,
โ Omar
Sarah probably has a bunch of faceless bump emails in her inbox. Bumps on top of bumps more than likely!
By using a GIF, and responding in thread to one of his previous mails, Omar humaises himself and shows Sarah that heโs a real person looking for real feedback on his very real ideas and hard work.
And by pointing up, heโs directing Sarah back to that hard work when she considers her response.
Itโs simple, but highly effective.
Omar got the response: โThis is really great persistence Omar. Iโm impressed!โ. He got a little feedback and then received an intro to the correct decision maker.
Here are some more ways that our customers use us: